Black and White Bushido Privacy Policy Introduction • Any reference to “we”, “us” and “our” is to Endemol UK Ltd. Please see below for our contact details. Any reference to “you” or “your”, means you as user of the official Black and White Bushido video game, provisionally entitled Black and White Bushido (the “Game”) and/or the official website (the “Site”) and all related services which we may provide to you from time to time (“Services”). • Endemol UK Ltd is committed to protecting your privacy. This document sets out our privacy policy (the “Privacy Policy”), and explains how we collect, process, use and store your personal information (“Personal Information”). It forms part of our Terms of Use, which set out in full the terms that apply to you when using the Game and /or Site. • This Privacy Policy only applies to the collection of your Personal Information by us as part of the Game and/or the Site and the use of that Personal Information by us and those whom we authorise. It does not cover third party websites to which we provide links, nor does it cover advertisers. They may have their own privacy policies and/or terms and conditions of use. Furthermore, you also understand and agree that in respect of the Game, the relevant privacy policies and terms and conditions of any store where the Game is hosted (i.e. such as Xbox Game Store, Playstation Store etc) (the “Store”) shall also apply in respect of any Personal Information you have supplied to the Store to enable your download of the Game. • By accessing and continuing to use the Game and/or the Site, you accept that your Personal Information is being used in accordance with this Privacy Policy. Please note that we may update and amend the Privacy Policy from time to time and any changes will be posted on the Site. If you do not agree with our Privacy Policy (or any part herein) then you should not use the App and/or the Site. What Information do we hold about you, how is it collected and why do we need it? Personal Information is collected by us, which may include your name, IP address and email address: • When you make a complaint or enquiry or provide other feedback to us; • When you submit an entry to a competition or prize draw; and/or • Otherwise as required by law; What Information do we collect when you use the Game and/or Site and what do we use this Information for? • We may also feature advertising in the Site and cookies may be used on the Site. Please read our Cookies Policy for more information. Will we share your Information with third parties? We may pass your information to other parties as follows: • We may pass your Personal Information to our employees, contractors, suppliers and/or agents to administer the services provided to you by us now or in the future; • We may pass on information to the third party analytics companies and advertisers as set out above, but this is only in aggregated and anonymised form ; • We may disclose your Personal Information where we are required to do so by law or to protect or enforce our rights or the rights of any third party. • We do not pass on or sell your Personal Information to third persons for any other purpose than those set out above. Always think carefully before disclosing your Personal Information or other information to other users of the App and/or Site or otherwise posting your Personal Information on the Game and/or Site. It is important that you are aware that any of your Personal Information or other information which you disclose to another user may then be disclosed on the Game and/or Site by that user. We have no responsibility or control over the contents of communications made between users of the App and/or Site. For how long will we retain your Information? We will retain your Personal Information for as long as it is relevant and useful for the purposes for which it was collected. We may retain your Personal Information after you have closed any account with us, or after we have ceased providing Services to you if retention of your Personal Information is reasonably necessary to comply with our legal obligations, to resolve disputes, prevent fraud, cheating or abuse, or to enforce this Privacy Policy or our Terms of Use . We will delete your account if it remains inactive for a consecutive period of 2 years and/or if you email us at any time requesting us to. Where will we store your Information? The information that we collect from or about you is at the date of this Privacy Policy stored within European Economic area (“EEA”), but it may be transferred to and stored outside the EEA. By submitting your information to us you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy. Security and how do we protect your information? The security of your Personal Information is important to us. We maintain appropriate and reasonable technical and physical safeguards, and ensure that all relevant third parties we use to store your Personal Information use similar safeguards, to protect your Personal Information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. However, since the Internet is not a completely secure environment, we cannot guarantee its absolute security. How to contact us You control the Personal information that we hold about you. You can email us at any time with any questions, queries or complaints, or if you wish to change, update or remove any of your personal information at: or write to us at: Apps and Games team, Endemol UK Ltd. Shepherds Building Central, Charecroft Way, Shepherds Bush, London W14 0EE This Privacy Policy was last updated on 1st September 2015.